Who We Are

Sitrep’d (SRP’D) started in 2023 as a repository of practical and stylish men’s gear that we find brilliant, useful, tough, beautiful, or all of the above. We’ve been in the automotive and men’s lifestyle space for over a decade, having worked with the likes of BMW, Ferrari, Mazda, Land Rover, Bentley, Toyota, Genesis, Harley-Davidson, Ural, Omega, Longines, Seiko, Filson, Arc’teryx, Danner, SOG, Kershaw, Mountain Hardwear, Proper Cloth, Wolverine, Osprey, Yakima, etc.

We scour the web for the best stuff, not just any gear. We’re less about what’s hot and more about what works. We test and review whenever we can, and our goal is to bring you the products we stand behind, use ourselves, or aspire to own based on our own experiences with these brands. Not everything out there is worth owning, and only what can be used with pride rises to the top.

We strive build community, answer questions whenever we can, as well as learn along the way. Our goal isn’t to own more stuff but to use gear to enhance a life worth living.

“I want to walk through this doorway
I want to open my mind
I want to pledge my allegiance to all I can find
I want a car that will crash through the barriers
To a road no one knows
I want to feel less control, more abandon
I want to land far from home.”

- Brendan James, “All I Can See”